Aishwarya Rai goes beyond glitz at Cannes

Aishwarya Rai, a regular at the Cannes Film Festival red carpet and L'Oreal brand ambassador, is going beyond her glitz and glamour tag. She is beginning to reinvent herself on the global scene as an activist for social and humanitarian causes.

As a step in that direction, the Bollywood diva will, alongside Queen Noor of Jordan, address a press conference May 14 at Hotel Martinez in Cannes to announce the third edition of the International Tribunes Cinema Verite event that will take place in Geneva (Oct 6 to 8) and Paris (Oct 9-10) later this year.

Cinema Verite is a special film event dedicated to films and social actions that promote human rights and the eight Millennium Development Goals adopted by the United Nations.